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商品編號： 9-301-009 出版日期： 2000/10/01 作者姓名： McFarlan, F. Warren;Young, Fred 商品類別： Other 商品規格： 20p 再版日期： 2005/11/09 地域： Hong Kong SAR 產業： 個案年度： 2000 - 2000
商品敘述：
This case looks at the issues facing a Hong Kong-based trading company, which links hundreds of factories in India and Asia with major customers like Gap and the Limited in Europe and in the United States. The company has recently launched a dot-com operation to allow its extraordinary network of factories in Asia to target much smaller retail chains in Asia and Europe than they were able to do before.
涵蓋領域：
Globalization;Logistics;Supply chain management;IT management;Sales and marketing;Internet
相關資料：
Case Teaching Note, (5-302-031), 7p, by F. Warren McFarlan
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